Film Hub North presents This Way Up

Wednesday 2 & Thursday 3 December, HOME, Manchester

We’re excited to announce This Way Up 15’s keynote speakers, guiding themes and an opportunity for you to help shape the programme.
This innovative two-day conference, hosted by Film Hubs North, Scotland and North West Central, invites film exhibitors to rethink traditional exhibition, and reflect on what audiences really want in a personalised, digital age.
Come along to examine emerging and disruptive trends, experiment with new models, and debate these provocations and more: What is the value of cinema? – From communal DIY to West End deluxe. Are film critics an endangered species? The rise and rise of Event Cinema  – is a film no longer enough?

Keynote speakers announced

Nick North (Director of Audiences, BBC) will explore how rapid shifts in delivery are changing the way audiences discover and consume content in Audiences 2.0.
Marianne Maxwell (Producer, National Theatre of Scotland) will ask what cinemas can gain when they start thinking Without Walls?
Anna Higgs (Executive Producer, High Rise, Duke of Burgundy) will look at how experiments with day and date releasing can create new opportunities for audiences, filmmakers and cinemas.
Writer, broadcaster, critic and arts consultant, Gaylene Gould will act as conference MC.  


Open call for pitches
Interested in helping to shape this year’s programme? We’re launching an open call for pitches for content – contact with your ideas for discussions or lunchtime labs (Deadline: 30 October 5pm).

Book now
Snap up your delegate pass for £130 and access a range of specially negotiated hotel deals via