Charlotte Brownhill: The Work Experience Diaries

By FHW Roald Dahl Admin
Image: The Riverfront, Newport
Image: The Riverfront, Newport

Charlotte Brownhill
A second year BA (Hons) Media, Culture & Journalism student, currently on placement with Riverfront Arts Centre (Newport)


21st October 2015

Today my day involved writing a press release for Disney Pixar’s Animated film Inside Out (U). The Riverfront will be showing this film at their cinema next week for half-term from Monday 26th – Thursday 29th October.

The Riverfront usually screens a film a week from Monday – Wednesday but due to half-term it was really important to produce a lot of marketing for Inside Out as it is a cheap day out for all the family, only costing £1.50 a ticket – you can’t go wrong there!

I began by writing a press release that will hopefully be featured in The Argus – A South Wales Newspaper. This newspaper is where The Riverfront advertise all of their upcoming events e.g. theatre, cinema etc. To ensure my press release would give the film justice I began to research reviews written about Inside Out, this involved the website Rotten Tomatoes which I highly recommend when trying to find an in depth review of a film as it provides statistics, trailers, ratings and reviews varying from top critics (such as The Guardian) to everyday users. I also began to look reviews from The Telegraph to Variety to Rolling Stones. I gather key words and information from them all and begin to form my own press release. I enjoy this as it gives me the opportunity to research thoroughly into a film – since beginning my work experience here my knowledge of films has improved.

After my press release is completed and checked, I schedule a number of tweets for the upcoming week to promote the film. I schedule tweets on Hootsuite throughout the day and evening promoting Inside Out in various ways such as linking trailers or images on the film as well as hash tags. The power of the hashtag can really boost promotion and I think it’s important to use as much social media as possible when promoting.

Another perk of the job this week was that I got two free meals for the Nando’s opening opposite the Riverfront in The Friars Walk shopping centre!