Appendix 1: Research methods

Image: Film Hub Wales member venues
Image: Film Hub Wales member venues


A.1 Desk research

Desk research, involving a combination of online searches, review of documents published by the archive sector and examination of other publicly available information, was used to build a picture of current moving image archive provision in Wales; models of good practice across the UK; and partnership opportunities with community groups, historical societies and formal/ informal education providers.

 

A.2 Consultation

Consultation with archive staff, exhibitors and other stakeholders provided qualitative evidence about:

  • the strengths and weaknesses of screen heritage provision in Wales, and ways to improve accessibility among exhibitors and audiences;
  • the potential to increase the use of archive film in their programming, and to identify any barriers to this;
  • partnership opportunities.

One-to-one interviews were held with 13 consultees (Table A1), and 6 exhibitors who attended the Film Hub Wales Preview Days in January 2015 were contacted for feedback by email (Table A2).

 

Table A 1: Interviewees

Name

Organisation

Iola Baines

National Screen and Sound Archive of Wales

Sue Howard

Yorkshire Film Archive & North East Film Archive

Marion Hewitt

North West Film Archive

Emily Munro

Scottish Screen Archive

Owain Meredith

ITV Cymru Wales Archive

Jen Pappas

S4C

Edith Hughes

BBC Cymru Wales

Catharine Des Forges

ICO

Ian Kerry

Flicks in the Sticks

Allison Williams

Theatr y Draig, Barmouth

Owen Llewellyn

Education Officer, National Library of Wales

Berwyn Rowlands

Iris Festival

Sue Todd

Partnerships Manager, Unlocking Film Heritage, BFI


Table A 2: Email contacts

Name

Organisation

Ann Rowena Jones

Neuadd Dwyfor

Christina Lee

The Ffwrnes

Tim Webb

Denbigh Film Club

Stephen Nottingham

Dinas Powys Community Cinema

Emyr Williams

Pontio

Emyr Morris

Pontardawe Film Club

 

A.3 Exhibitor survey

A link to a survey hosted on SurveyMonkey.com was sent to all Film Hub Wales exhibitor contacts in Wales, including independent cinemas, film festivals, community cinemas and film societies. A copy of the questionnaire is given in Appendix 2. We can estimate that around 180 active exhibitors were invited to respond and 38 did so, a response rate of 21%.

In terms of the types of exhibitor that responded, the sample is broadly reflective of the survey population as a whole (Table A3). Film societies and community cinemas were over-represented in the sample (39% compared with 31% of the mailing list organisations), and commercial cinemas were under-represented (11% of the sample compared with 14% of the mailing list).

The category of other exhibitors, which includes festivals, community arts groups and touring networks, was also under-represented in the sample. However, the broad pattern of responses by different exhibitor types is in line with the mailing list profile.


Table A3: Type of exhibitor            

Exhibitor type

Sample number

Sample %

Mailing list %

Film society/ community cinema

15

39%

31%

Mixed arts venue

12

32%

33%

Cinema

4

11%

14%

Other (festival, community arts group, touring)

7

18%

22%

Total

38

100%

100%

Respondents’ geographical distribution around Wales did not match the survey population as a whole, and there is no obvious reason for this. The relatively small number of respondents makes it difficult to draw any firm conclusions about possible sources of sampling bias.

The fact that exhibitors from Gwynedd were more likely to take part in the survey could, on the face of it, be linked to greater awareness of archive screening opportunities as a result of the high level of archival outreach activity recorded by National Screen and Sound Archive of Wales (see section 3). But this does not explain why there were fewer respondents from Powys than expected, given the relatively large number of archival screenings hosted there by NSSAW.

All we can say for certain is that the survey received no responses from exhibitors in the local authority areas of Caerphilly, Conwy, Isle of Anglesey, Blaenau Gwent, Torfaen, Wrexham, Merthyr Tydfil or Flintshire, and the results should be read with this fact in mind.


Table A4: Location by local authority area                      

Local authority area

Sample number

Sample %

Mailing list %

Gwynedd

7

18%

5%

Monmouthshire

6

16%

11%

Cardiff

4

10%

8%

Carmarthenshire

4

10%

5%

Vale of Glamorgan

4

10%

6%

Ceredigion

2

5%

7%

Neath Port Talbot

2

5%

2%

Pembrokeshire

2

5%

5%

Bridgend

1

3%

5%

Denbighshire

1

3%

2%

Newport

1

3%

2%

Powys

1

3%

18%

Rhondda Cynon Taf

1

3%

6%

Shropshire

1

3%

1%

Swansea

1

3%

5%

Total

38

100%

100%

 

Go back to CONTENTS

Go to DISCUSSION AND RECOMMENDATIONS: Appendix 2: Exhibitor questionnaire